Anveshan Raises INR 150 Cr to Make Indian Kitchen Staples Trustworthy Again

Anveshan, the clean and premium Indian staples brand founded by Aayushi Khandelwal, Akhil Kansal, and Kuldeep Parewa, has raised ₹150 crore in Series B funding led by Vertex Ventures SE Asia & India, with participation from IFC (International Finance Corporation), Swiggy co-founder Sriharsha Majety, Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures LLP, and boAt Lifestyle founders Aman Gupta and Sameer Mehta.

Redefining Trust in a Category Built on Assumptions

Cold-pressed oils, honey, ghee — the staples that sit in every Indian kitchen are also among the most assumption-driven purchase categories in the country, where "pure" and "traditional" get printed on a label with little behind them. Anveshan built its brand on the opposite premise: quality, authenticity, and transparency as the actual product, not the marketing, sourced through direct partnerships with micro-entrepreneurs and traditional food producers rather than an anonymous supply chain.

Why We Backed It

At Titan Capital, we backed the Anveshan team early, and are proud to double down through the Titan Capital Winners Fund as they enter their next phase of growth. Some brands don't just scale a category — they redefine how consumers trust it, and Anveshan has done that by making its supply chain part of the pitch rather than something to obscure.

What's Next

Anveshan is currently scaling at a ₹280–300 crore annual revenue run rate and will use this capital to strengthen manufacturing, accelerate product innovation, expand its omnichannel presence, and deepen partnerships with the micro-entrepreneurs and traditional food producers at the heart of its supply chain. Congratulations to Aayushi, Akhil, Kuldeep, and the entire Anveshan team on this milestone.