Founders’ Journey

"Every brand says it wants to be in every home in India. Very few are willing to rebuild their distribution to actually get there."

Ghazal Alagh & Varun Alagh, Co-Founders, Mamaearth

"Nobody wants a marketplace of plumbers. They want the plumber to show up and do the job well."

Abhiraj Singh Bhal, Varun Khaitan & Raghav Chandra, Co-Founders, Urban Company

"Whatever is unsexy, there's more profit. Everybody wants to be glamorous, so that's where the competition is."

Asish Mohapatra, Ruchi Kalra, Bhuvan Gupta & Vasant Sridhar , Co-Founders, OfBusiness

"Everyone in payments was chasing the biggest merchants. We built for the smallest ones and grew up with them."

Harshil Mathur & Shashank Kumar, Co-Founders, Razorpay

"In India, logistics isn't about speed. It is about reaching the right place even when the address is wrong."

Abhishek Bansal, Vaibhav Khandelwal, Praharsh Chandra & Gaurav Jaithliya, Co-Founders, Shadowfax

"Lending is a collections industry. Money can be distributed easily; the core of the business is getting it back."

Rishabh Goel, Mayank Khera & Anand Agrawal , Co-Founders, Credgenics