Mekr Raises INR 67 Cr to Put "Made in India" Inside the Product, Not Just on the Box

Mekr, the integrated product engineering and manufacturing platform for consumer appliances founded by Anand Yadav and Gaurang Kuchhal, has raised ₹67 crore in a Series A round led by Avaana Capital, with participation from Titan Capital

The Import Problem Hiding Inside Indian Brands

India's ₹40,000 crore small appliance market runs almost entirely on imported components. The brands are Indian, the consumers are Indian — but crack open most products and the components inside came from somewhere else. It's a structural problem that's sat unaddressed for decades, largely because almost nobody has attacked it from the manufacturing side rather than the branding side. Mekr is building exactly that: an ODM platform covering concept development, tooling, sourcing, manufacturing, and quality systems, so Indian brands can build globally competitive products without importing the guts of them.

Why This Is Our Third Investment in Mekr

When we first backed Anand and Gaurang, Mekr was at a very early stage with strong conviction around building India's manufacturing capabilities for consumer electronics and appliances. Since then, the team has scaled rapidly — from discovering their first hit product to building a full-stack design and manufacturing platform working with brands like Croma, Wipro, Amazon Basics, and Flipkart, now powering 50-plus SKUs across categories and partnerships with 40-plus leading brands. That trajectory is why this is our third round backing Mekr, not our first or last.

What's Next

This capital will deepen Mekr's investments in R&D, product engineering, manufacturing automation, supplier localisation, and export readiness as the company continues building India's leading ODM platform. Congratulations to Anand, Gaurang, and the entire Mekr team — we're excited for what lies ahead as Mekr strengthens India's manufacturing ecosystem from the inside.