A Baby's Allergy Sent Us Looking For Safe Products. We Couldn't Find Them, So We Built Them
Ghazal & Varun Alagh — Mamaearth
Act I Before Titan
Before.
In Late 2015, Ghazal And Varun Alagh's First Son, Agastya, Developed Severe Skin Allergies. They Did What Every New Parent Does — Went Looking For Safe, Toxin-Free Baby Products. What They Found Was A Market That Didn't Have Them. Every Product They Tried Was Loaded With Chemicals That Weren't Safe For A Baby's Sensitive Skin.
Varun Was A Senior Marketer At Coca-Cola, Where He'd Built The Brand Across India, Nepal, Bangladesh, And Sri Lanka. Ghazal Had Spent Years In Technology And Art. Neither Had Built A Consumer Brand. Both Decided That Didn't Matter.
In November 2016, They Walked Away From Their Careers And Launched Mamaearth From Their Home In Gurugram — With ₹25 Lakhs, Seven Products, And The Conviction That Indian Parents Deserved Better.
Every Product They Tried Was Loaded With Chemicals That Weren't Safe For A Baby's Sensitive Skin.
Figures From Publicly Available Filings & Disclosures (Honasa Consumer Ltd.).
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